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Digital PR Services

Create newsworthy stories that generate brand awareness, traffic and sales.
Slide

Digital PR Services

Create newsworthy stories that generate brand awareness, traffic and sales.

Increase your online presence and get people talking about your business with Digital PR. 

Do you want to get people talking about your brand? Digital PR will boost its online presence massively, especially when working hand in hand with a killer SEO strategy.

How can Digital PR improve your business?

  • Secure high quality backlinks to improve SEO and rankings
  • Improve website traffic
  • Create brand awareness and trust
  • Generate leads and create sales
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Getting our clients featured in local and national press helps secure more brand awareness, sales and traffic.

What is Digital PR?

Digital PR combines skills from traditional PR, SEO, content marketing and search. Helping brands manage and grow a reputation online, whilst building a digital footprint.

Just like traditional PR, Digital PR is achieved by building a strong network of online writers, journalists and bloggers. Creating super-targeted, exciting campaigns shared across a whole host of online platforms.

 

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The Importance of Storytelling

Storytelling is nothing new, from a press release structured as an engaging story, rather than a standard news announcement, or crafting a behind the scenes video series with employees sharing their own stories about a business. Storytelling will always be the number one tactic to keep your audience engaged and invested in your brand.

A great Digital PR strategy harnesses the power of storytelling. It will set your brand above the rest and cut through the overpowering noise of life, whilst giving you measurable and achievable targets to clearly see how your brand’s presence is growing online.

Traditional PR vs Digital PR

Traditional PR aims to secure coverage in print publications, newspapers, magazines, TV and radio. Digital PR encompasses every single online platform. Measurement has always been a tricky subject for the PR world, with questionable, outdated metrics that make proving value difficult.

Digital PR anchors on backlinks, especially high quality backlinks secured from sites with a high domain authority such as reputable news outlets. High quality backlinks have a knock on effect, by improving Google rankings they can increase traffic to your website, which will essentially result in more leads and, or sales.

Digital PR is finally receiving the recognition it deserves as a vital part of any digital marketing strategy. It was recently coined by Google’s very own John Mueller as, ‘just as critical as tech SEO’.

How can you measure the success of Digital PR?

  • High quality backlinks from websites with a high domain authority
  • Coverage and brand mentions in high quality news outlets
  • Increased website traffic
  • Improved search engine ranking positions
  • ROI
  • Increased revenue
  • Increased sales
  • Improved brand awareness online

Digital PR Services

PR Strategy

Build and implement creative Digital PR strategies

Data Led

Create data-led, newsworthy stories

Press Releases

Craft and distribute engaging press releases

Infographics

Design and distribute visually led infographics

Outreach

Outreach to a strong network of journalists, bloggers and online writers

Newsjacking

Monitor the fast-changing news agenda and provide expert commentary from your brand

Where our clients have been featured

Testimonials

Our search volumes have exploded to the best that they have ever been, and we’re busier than ever!

The work Minty did meant we were able to capitalise on these volumes as our visibility is much greater than it was. No one could have anticipated the huge increases in overall search volumes, but the work Minty did meant we were well placed to capitalise in this.

Kelsey Brace
Head of Marketing

The ongoing support from Minty Digital has been effective in reaching our company goals, including helping us reach the top 10 placement in key search results. The team is easy to work with and dependable, ensuring deadlines are met and needs are addressed.

Jody Bragger
Digital Marketing Manager

I initially hired Minty Digital to do an SEO audit of our website. I was very happy with their work, their expertise and the relationship management that we then hired them on a regular basis to provide an SEO strategy and monthly outputs and to manage our PPC ads in order to drive more highly qualified leads for our campaigns.

Alexandra Harris
Digital Marketing Manager

SEO Testimonials

Our search volumes have exploded to the best that they have ever been, and we’re busier than ever!

The work Minty did meant we were able to capitalise on these volumes as our visibility is much greater than it was. No one could have anticipated the huge increases in overall search volumes, but the work Minty did meant we were well placed to capitalise in this.

Kelsey Brace
Head of Marketing

The ongoing support from Minty Digital has been effective in reaching our company goals, including helping us reach the top 10 placement in key search results. The team is easy to work with and dependable, ensuring deadlines are met and needs are addressed.

Jody Bragger
Digital Marketing Manager

I initially hired Minty Digital to do an SEO audit of our website. I was very happy with their work, their expertise and the relationship management that we then hired them on a regular basis to provide an SEO strategy and monthly outputs and to manage our PPC ads in order to drive more highly qualified leads for our campaigns.

Alexandra Harris
Digital Marketing Manager

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