Category: SEO

5 Digital Marketing Updates You Need to Know: May 2021

Marketing News May 2021

Where are future digital advertising campaigns headed? The Interactive Advertising Bureau (IAB) has recently interviewed more than 20 industry leaders across the advertising-supported internet ecosystem and published all their findings in this very insightful report. The document covers interesting findings about digital commerce, including:  New digital consumers behaviour Capturing new consumer purchasing paths Defining what

If you can’t beat them, join them! Taking advantage of Amazon’s affiliate commission rate reductions as an SEO

Back in April 2020, Amazon announced that commission rates for members of its affiliate program were getting cut, with product categories such as Home Improvement and Beauty seeing a substantial drop from 8% to 3% and 6% to 3% respectively (more on this in this CNBC article) As expected, this caused outrage among online publishers