Heard of YouTube Ads? Think YouTube is overcrowded with adverts and can only be effective if you have a big budget of a large enterprise? That is not the case. At least, not just yet. With carefully planned strategies and a wise choice of YouTube Ads format, you may connect to your target audience and
Google Shopping ads are nothing new in digital marketing. Online shops have been using this type of ppc campaign to drive visits to the website and sell their stock with a great deal of success in the past. Since the launch of Google Shopping back in 2012 a few things happened: 1). rapid increase for
1). Delve into Search Trends for Your Niche Google Trends is one hugely underutilised tool many users never even heard of before. If you run a business with considerable online presence, a constant research into your niche is a must. Google Trends gives you insight into the popularity of searches for different locations and languages.
As many business owners and employees are often too busy to manage all their ad campaigns, it’s a good idea to choose an agency or partner to manage your accounts, particularly your Bing ads account. This brings the benefit of having partners with real experience and expertise, as well as enabling you to concentrate on
PPC marketing strategy initiatives in business start with a plan of action. Busy entrepreneurs are usually time poor. Therefore, to come up with the right plan of action that will drive sustainable growth in the long run, can be tricky. Many marketing briefs only outline the general goals (why) deliverables (what) and channels (how). Everything
