Where are future digital advertising campaigns headed? The Interactive Advertising Bureau (IAB) has recently interviewed more than 20 industry leaders across the advertising-supported internet ecosystem and published all their findings in this very insightful report. The document covers interesting findings about digital commerce, including: New digital consumers behaviour Capturing new consumer purchasing paths Defining what
If you can’t beat them, join them! Taking advantage of Amazon’s affiliate commission rate reductions as an SEO
Back in April 2020, Amazon announced that commission rates for members of its affiliate program were getting cut, with product categories such as Home Improvement and Beauty seeing a substantial drop from 8% to 3% and 6% to 3% respectively (more on this in this CNBC article) As expected, this caused outrage among online publishers
Topshop to ASOS web migration gone… wrong? Earlier this year, Asos bought Topshop for a whopping £300 million. As part of the transition, Asos decided to get rid of the TopShop.com domain completely and redirect all traffic to Asos.com/topshop. This move, however, wasn’t the smartest choice SEO-wise. The problem? TopShop.com was quite a healthy and
Hey Digital Marketers, greetings from Minty Digital! We have gathered some of the most interesting news regarding SEO from the last month: Google might soon release a privacy-friendly alternative to cookies In its efforts to make their products more privacy-focused, Google said last year it plans to phase out support for third-party cookies in Chrome.
Director & Head of Strategy Charlie Clark Reflects on How Minty Digital’s Simplicity Leads to Success Although not an official business until 2017, Charlie Clark notes how Minty Digital has been a working concept since 2014. “Our company was officially formed in 2017, but we have been working on the concept of Minty Digital since
What makes a great destination, ‘base’, or hotspot for remote workers? Find out why we’ve picked these 7 places over some of the other amazing places this planet has to offer. Barcelona History, culture, art, food, music, nightlife, low cost of living, a well-connected airport, fast internet, plenty to do, a warm climate, the
In the past, all you needed to grow a following was to post content to social media. Nowadays, if you don’t want to fall behind on your competition, you need to start a real conversation with your customers. In short, you need to deliver personalised content. In order to stay ahead in the market and