Overview


the goal:

increase non-branded search traffic.

how we got there.

Alongside technical SEO and existing content improvements, we put a heavy focus on developing the blog.

Keyword research was carried out to find the most popular searches in the industry, we then analyzed the competitive landscape to identify which of these keywords would provide the most value.

By creating consistently high quality and engaging content, we achieved 1st position ranking for several high search volume keywords.

for example.

We wrote

articles

we achieved:

Viking ancestry | 400 searches per month – 1st position

Viking heritage | 150 searches per month – 1st position

Viking DNA traits | 100 searches per month – 1st position

Then, we worked alongside the team at Living DNA to assist them in the creation of new commercial pages providing a range of SEO implementations including keyword mapping, in depth keyword research, FAQ creation, page speed optimisation, and metadata creation.

the proof is in the pudding.

1st position rankings:

Free DNA upload | 500 searches per month 1st position

Upload raw DNA data | 700 searches per month 1st position

Upload DNA | 400 searches per month 1st position

Living DNA Case Study

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Want these sort of results for your business?

If you’d like to discuss working together, the first step is to contact our team and tell us a bit more about what your marketing objectives are.

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