Overview
the goal:
increase search visibility, traffic, and conversions.
how we did it
A combination of a strong content strategy and link outreach enabled us to drive relevant, quality, and high-value traffic to our client’s website. We also implemented:
- Canonicals; to make sure only high-quality pages would be indexed by Google.
- Optimising Meta Titles; to target the most important and profitable keywords.
- Updating Existing Content; to ensure that content is optimised for readers and robots.
- Adding Internal links; to pass link equity to important pages.
The result of this was a 282.85% increase in traffic over a 12 month period and a giant increase in sales.
Here’s what our client said:
‘Our search volumes have exploded to the best that they have ever been. We saw a slow change in results over the first 12 months while small tweaks and improvements were made.
Then in the last 3 months, all search volumes have seen a huge increase, but the work Minty did meant we were able to capitalise on these volumes as our visibility is much greater than it was. No one could have anticipated the huge increases in overall search volumes, but the work Minty did meant we were well placed to capitalise in this…’
1-5 position rankings gained:
Cost Calculator Patio | 300 searches per month 3rd position
Blue black slate paving | 250 searches per month 4th position
Types of paving slabs | 70 searches per month 5th position
Pointing paving slabs | 400 searches per month 5th position
Shed base slabs | 300 searches per month 5th position
3 year targets = smashed.
An increase in sessions of 282.85% year on year.
