the goal:

Increase conversions through PPC

how we got there.

Through extensive in-depth keyword research, we identified and narrowed down the terms that would bring us the most conversions, for the most competitive CPC.

Running retargeting ads allowed us to reach those customers that had previously interacted with the brand through our social media campaigns, and directed them back to the website to make a purchase. Visitors served retargeting campaigns are 70% more likely to return and make a purchase, than those who receive no further marketing communications.

the proof is in the pudding.


Return for every £1 spent through Google Ads.


Average order value of customer purchasing through the website.


Average cost per sales through Google AdWords

great testimonials:

“They didn’t just do their job; they continually gave us ways of improving our business.

We measure success by number of conversions compared to cost per conversion. In one month, we managed to reduce the cost per conversion significantly, by about 50%. We’re particularly pleased with that. We’ve identified new keywords and improved our quality score by improving our ad relevance.

Within a month, Charlie had proven that partnering with him was by far the correct decision. The added pieces of knowledge and holistic thinking he provided, along with his caring about our performance and how we were doing, are what made him really valuable.

Ayo, Marketing Manager

What’s next?

Now, we’re continuing to work with Halo to improve their long term marketing strategy through organic search, affiliate marketing, and influencer relations.

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Google Ads Case Study: 3800% Return on Investment

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Want these sort of results for your business?

If you’d like to discuss working together, the first step is to contact our team and tell us a bit more about what your marketing objectives are.

Get a quote