E-Commerce: 500% increase in Conversions for Massage Warehouse

Overview

Massage Warehouse is an e-commerce store that supplies massage tables and equipment to the UK and Ireland. They approached Minty Digital after managing their accounts in-house for some time and needed to scale up their sales.

We broke down their account history, researched new opportunities, and relaunched a series of campaigns which helped return over 500% increase in website conversions YoY.

The Goal: increase web conversions for their online massage equipment.

We launched Google Ads Campaigns for their e-commerce store using a mix of Search and Display campaigns to target new customers and retarget existing website visitors.

By breaking down our products into highly targeted Ad Groups, we were able to target the right customers with the right message, ensuring they found products relevant to what they wanted.

The Results

Within 6 months of working together, we were able too:

– Reduce cost per conversion by 50%
– 503% increase in conversion value based on the previous year.
– 1061.54% ROI through Pay Per Click Google Advertising

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