Digital Marketing

Paid advertising for business is a challenging task. Advertisers compete fiercely for the most profitable keywords to reach the right users in their niche.

WordPress is by far my favourite CMS due to its ease of use, stability and in particular its huge collection of plugins which with a click of a button can implement useful features and configurations to assist your SEO efforts.

In the past, all you needed to grow a following was to post content to social media.

The Minty Digital marketing whizzes have broken down the entire Barclays 2019 Marketing Forecast, written by Sean Duffy and Lorraine Ruckstuhl. We’ve compressed it into a readable, consumable guide.

Have you ever thought about how your business’s email marketing campaigns measure up against other businesses within your industry?

Instagram! The social media platform that's been on every business' "To Have an Account on" list for the past couple of years. It used to be "if you're not on Facebook, you don't exist", but now it seems as the attention has shifted to the younger sister.

It's almost here and everybody can feel it. Yes, the New Year! As we're soon wrapping on 2018, let's look back at what worked and what didn't in terms of Digital Marketing. But most of all, let's see if we can predict what 2019 will bring us. 

Conversion is one of the main metrics to be taken into consideration when analysing the efficiency of a Digital Marketing strategy.

Regardless of the type of content your create, being a blogger comes with one huge struggle – the constant need for coming up with new and fresh content ideas for your blog.

It’s no secret that the home improvement industry is competitive, but competition should be healthy.

Did you know that nearly 80{8e70974195c48f015656ec00029c2bf559b83ca472845d96d7b604466648386d} of consumers prefer watching a video to reading about a product?