Where are future digital advertising campaigns headed? The Interactive Advertising Bureau (IAB) has recently interviewed more than 20 industry leaders across the advertising-supported internet ecosystem and published all their findings in this very insightful report. The document covers interesting findings about digital commerce, including: New digital consumers behaviour Capturing new consumer purchasing paths Defining what
If you can’t beat them, join them! Taking advantage of Amazon’s affiliate commission rate reductions as an SEO
Back in April 2020, Amazon announced that commission rates for members of its affiliate program were getting cut, with product categories such as Home Improvement and Beauty seeing a substantial drop from 8% to 3% and 6% to 3% respectively (more on this in this CNBC article) As expected, this caused outrage among online publishers
Topshop to ASOS web migration gone… wrong? Earlier this year, Asos bought Topshop for a whopping £300 million. As part of the transition, Asos decided to get rid of the TopShop.com domain completely and redirect all traffic to Asos.com/topshop. This move, however, wasn’t the smartest choice SEO-wise. The problem? TopShop.com was quite a healthy and
Hey Digital Marketers, greetings from Minty Digital! We have gathered some of the most interesting news regarding SEO from the last month: Google might soon release a privacy-friendly alternative to cookies In its efforts to make their products more privacy-focused, Google said last year it plans to phase out support for third-party cookies in Chrome.
SEO for E-commerce websites can be difficult to manage; due to the potential vast array of pages, templates and different content formats. After working with a range of E-commerce clients, there are particular SEO mistakes that we come across more often than others, which are normally due to default CMS settings which haven’t been tweaked,
Heard of YouTube Ads? Think YouTube is overcrowded with adverts and can only be effective if you have a big budget of a large enterprise? That is not the case. At least, not just yet. With carefully planned strategies and a wise choice of YouTube Ads format, you may connect to your target audience and