If you can’t beat them, join them! Taking advantage of Amazon’s affiliate commission rate reductions as an SEO

Back in April 2020, Amazon announced that commission rates for members of its affiliate program were getting cut, with product categories such as Home Improvement and Beauty seeing a substantial drop from 8% to 3% and 6% to 3% respectively (more on this in this CNBC article) As expected, this caused outrage among online publishers

Active Campaign: Why it should form part of your automated marketing strategy.

There’s a lot of talk around marketing automation these days, and it’s hard to deny its importance in the modern day marketing world. What once were repetitive, mundane jobs, now take just a few clicks, and if done right, the results can be impressive. What is marketing automation? Marketing automation, put simply, is the process