About Minty

The best agencies do one thing brilliantly.
Ours is search.

SEO, Digital PR and GEO specialists helping ambitious brands become the obvious choice in their market.

The Minty team
Charlie Clark

Charlie Clark

Founder & CEO

Our story

Meet the founder.

I started out as a trainee SEO in Brighton and spent my early years deep in organic search before moving in-house at a national brand. Seeing how most agencies worked from the client's side of the table convinced me there was a better way to do it, so in 2017 I started Minty.

We began working with local businesses and grew into a search marketing agency specialising in travel, finance, education and legal: the sectors where authority is hard-won and customers do their research long before they buy.

Eight years on, we've come through a pandemic, Brexit and the opening of our London & Barcelona offices, and built a team delivering SEO, Digital PR and GEO for brands across the UK, Europe and the US.

My focus now is what's next. AI has changed how people search and how brands get discovered, and making sure our clients stay found and chosen through that shift is the job I get up for.

Awards

Our work speaks for itself.

US Search Awards badge
Winner

Best Use of Search in Travel

US Search Awards

Awarded for our work in the travel sector, helping brands grow through search in highly competitive international markets.

European Search Awards badge
Finalist

Best Pan-European SEO Campaign

European Search Awards

Recognised for delivering SEO results across multiple European markets, balancing technical SEO, content and authority building at scale.

Global Search Awards badge
Finalist

Best Global SEO Agency

Global Search Awards

Finalists in one of the most competitive agency categories in search, recognising the quality of work delivered across our client portfolio.

Industry partners

Part of the wider search community.

We stay close to the conversations shaping the industry through speaking, coaching, contributing articles and working alongside some of the most respected names in search.

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