With over 2.07 billion monthly active users and a constant increase in the numbers, Facebook is just too big to ignore. Your social media presence can make the difference between failing or prospering in your business. So let’s put a light on the most important reasons why you should use Facebook Advertising in 2018.
Setting up a Facebook business profile comes with zero costs but gives so much in return. You can choose to reach people organically through specific actions or invest in Ad Campaigns that will, overall, have a lower price compared to traditional print, radio or TV and will be more targeted.
The best thing about a business Facebook page is the ability to target a specific audience. Figure out who your business addresses to and reach out to an exact niche. You can select people based on demographic aspects or shared interests. It’s easier to turn someone into a client if they already share similar interests with your business profile.
Create a Business Profile and be careful to update it constantly using appropriate hashtags and key-words. Business Pages are indexed for better search engine positioning. This way, whenever your business’ name comes up in the Google searches, its Facebook profile comes up in top searches.
Facebook gives very accurate insights on the demographics of people engaging with your business profile. Make use of that feature and adapt your marketing plan to the audience. It also shows you when your audience is online and how they react to your content. You’ll see how many people you reach via organic vs paid reach. Be sure to keep an eye on those insights!
Using Facebook is a great gate opener because everybody’s there and they are all approachable. You can get engaged with other businesses, spy on your competitors and learn from those that do it better. Facebook is a very easy and direct way to talk to your prospects and customers and to create a more intimate relationship with them.