Looking to hire a PPC company or marketer to support your advertising efforts, but you aren’t quite sure where to begin?
These ten questions will put your potential client on the spot, and the quality of their answers will be defined by how much they try to help you understand, rather than confuse you.
A good answer will mention keywords, ad text, and landing page relevance. They may advise fewer keywords and more targeted ad groups. Better copy to find better niches is another good answer.
Some of the best tools are SEMrush, Moz and SpyFu. Be cautious of companies who do not use external tools. Some PPC marketers also won’t share their secrets, don’t be too shy to ask why.
Remarketing is vitally important right now, as it targets users when they’re most likely to buy, it creates lists for specific reasons, and it has a great reach.
You should know this before you sit down and talk with them, but CTR, CPC, eCPM, QS and ROI are the most important KPIs for the majority of digital advertisers.
Search remarketing, Display remarketing, email remarketing, and social media remarketing are the main 4 types.
Increase your ad budget, diversify your audience, or stop your audiences from mixing or overlapping. If you want to know the basics of ‘how does PPC work’ this is a question to explore further.
Call to actions, visuals, headlines that capture the imagination, and words that build/ differentiate your brand from the rest of the noise on the web.
Great PPC marketers and companies know that testing is a vital process in the PPC advertising chain. It allows for PPC marketers to understand pricing and budgets, emotional appeal, punctuation, and CTA effectiveness, as well as more.
Don’t be afraid to ask for clarity if you think they are trying to use jargon to confuse you – this is a tactic that many salespeople use to try and make the sale.
For a free account audit of your current campaigns, please view our PPC Page for more information. If you have any more questions, feel free to use our contact form.